Nui started in Aotearoa in 2003 - a small collection of organic merino baby blankets made with a simple brief: offer something genuinely good. No harmful dyes, no shortcuts, no compromise on materials or the people who make them.
That brief hasn't changed. What has is the scale of the problem we're solving.
Fashion is one of the most polluting industries on earth. So we built something that isn't. Ethical supply chain, natural fibres, and design that doesn't need replacing next season - or the one after that.
Wool is at the heart of almost everything we do. It's renewable, biodegradable, naturally temperature-regulating, and extraordinarily durable. We started with it because it made sense. We stayed with it because nothing else comes close.
We ship from New Zealand - to New Zealand, across the Tasman, and everywhere else worth dressing well.
Microplastics in Clothing: What They Are and What You Can Do About It
October 15, 2025
What Does It Mean to Rewild Yourself? A Practical Guide
May 15, 2025
What Are Corozo Buttons? The Natural Alternative to Plastic
June 15, 2024
<div class="dynamic-checkout__content" id="dynamic-checkout-cart" data-shopify="dynamic-checkout-cart"> <shopify-accelerated-checkout-cart wallet-configs="[{"supports_subs":true,"supports_def_opts":false,"name":"shop_pay","wallet_params":{"shopId":63535513806,"merchantName":"Nui Organics NZ","personalized":true}},{"supports_subs":false,"supports_def_opts":false,"name":"paypal","wallet_params":{"shopId":63535513806,"countryCode":"NZ","merchantName":"Nui Organics NZ","phoneRequired":false,"companyRequired":false,"shippingType":"shipping","shopifyPaymentsEnabled":true,"hasManagedSellingPlanState":null,"requiresBillingAgreement":false,"merchantId":"QT94T8JQD8RG6","sdkUrl":"https://www.paypal.com/sdk/js?components=buttons\u0026commit=false\u0026currency=NZD\u0026locale=en_US\u0026client-id=AexZEtAxk09Ncgj6FSWFFyGKbxxAZ_LTyJ2DPdJWl1YUlecinmc5AfIaRF2qYjWlusWahlzz6SVkY5Ci\u0026merchant-id=QT94T8JQD8RG6\u0026intent=authorize"}}]" access-token="81c12341aae8144b63ea6080907e145d" buyer-country="NZ" buyer-locale="en" buyer-currency="NZD" shop-id="63535513806" cart-id="dab622db375c3d15b979c6902cd2c1ad" enabled-flags="["98c6d7e1"]" > <div class="wallet-button-wrapper"> <ul class='wallet-cart-grid wallet-cart-grid--skeleton' role="list" data-shopify-buttoncontainer="true"> <li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li><li data-testid='grid-cell' class='wallet-cart-button-container'><div class='wallet-cart-button wallet-cart-button__skeleton' role='button' disabled aria-hidden='true'> </div></li> </ul> </div> </shopify-accelerated-checkout-cart> </div>
Skip to content
